1. Introduce Brand, LouisVuitton
2. Present situation in Korea
Do you know '3 second bag'? 3 second bag is new word, which means that we can see LouisVuitton bags in every 3seconds in the street in Korea.
Walk down the road from South Korea, once every 3 seconds means that you can see the LouisVuitton bag is a coined word. As you can see, Korean people really really love Louis Vuit
is a new trend of men consuming luxury goods even more in Korea.
Ranking of luxury brands
Brand Rank Brand Rank
Hermes 4rd ( World ) Channel 2~3rd( Asia )
LouisVuitton 2nd~3rd( Asia ) Gucci 2rd( Asia )
Cartier 5th( World ),3rd Bvlgari 5th(World), 3rd( Asia )
Tiffany 3rd( Asia ) Dior 3rd
Ferragamo 3rd( World ) Prada 3rd(Asia)
From the consistent success in luxury goods,
루이비통코리아 자소서 영문작성
1. 루이 비통의 Retail Management Trainee에 지원한 동기와, Retail Leader가 되고자 하는 이유를 서술해주세요. (Please describe the reason why you applied Retail Management Trainee of LouisVuitton, and why you want to be a leader in luxury retail industry.)
brand's success is deeply rooted in my appreciation for the nuance
the reason why demands for
them doesn't drop is some people
really need them but the others
purchase them as their boast of wealth.
If someone bought a particular product,
she had a delusion that she belonged
to the special group.
It means that when she buys a
LouisVuitton bag,
she feels like she's in the high class.
Nowaday, luxury be not proprietary
of famous artists
LouisVuitton just attained ISO 14001 certification for its Point-Neuf headquarters in Paris. To earn ISO 14001 certification, external audit is necessary. All the relevant costs including commission fee to audit agency, are traceable fixed costs because they will not be made without fashion and leather goods segment.
3) Perfumes and Cosmetics
- Set up cost for department of Quality and Su
is to indirectly show off their wealth and notify that they are somewhat different from other ordinary people. Like Chanel or LouisVuitton, luxurious brands usually have their own special logo and pattern to represent them. It is no exaggeration to say that consumers buy luxury handbags by just seeing that special pattern itself. So, luxury handbag makers should design their products in a way th
Ⅰ. The FINE of 名品
루이비통 선택이유
한국인들이 가장 많이 소지하고 있는 고가의 명품백이 바로 루이비통 이다. 어느 잡지 내용에 따르면 “이효리는 멋진 남자를 구하는데 십분이면 된다고 하고 마돈나는 세상을 구하는데 사분만 투자하라고 말한다. 그렇다면 당신이 서울 거리에서 루이비통 모
cases of luxury maketing
-LOUISVUITTON' maketing strategy by casting famous persons
cases of luxury maketing
-luxury Television of Bang & Olufsen
-> this year, it'imported only 3 unit
-> the price is over 2billion won
-> extra-large a 103inch(263cm)
-> the best design and high performance
cases of luxury maketing
-credit card for VVIP
-> annual fee is about 1~2 million won
-> memb
협동하여 이룬 작품, 공동으로 이루어 낸 성과 즉 합작을 의미
연관있는 상품을 함께 판매하는
요즘은 스타마케팅과도 연계되어 콜라보레이션을 통해 기업과 스타가 함께 광고를 만들기도 함
콜라보레이션을 통해 기업과 기업, 기업과 스타, 가수와 가수등은 상호간의 win-win을 기대하고 있다.
세계 최대의 명품 그룹
다양한 분야의 명품 60개
전 세계 매장 1900개
약 7만명의 임직원
1,200억 만 유로의 매출.
1. 공격적인 인수합병
일관성 있는 M&A 추진
1984년 크리스찬 디올 인수
87년 루이비통 인수
진정한 명품분야의 스타군단
시너지효과 창출
2. 분권화된 브랜드 전략